When the voice IS the asset.
A national brand paying a household name to be on its packaging is not buying an SMS tool. It’s buying brand-voice infrastructure — the way that household name reaches every customer who picks up the product, every fan who scans the poster, every donor who reads the appeal. Vblast Enterprise is built for that engagement.
“In the journey of authentic connection, technology becomes our bridge. I invite you to be part of our evolution.”
Kathy Ireland|Chair, CEO & Chief Designer, kathy ireland® Worldwide
What’s different about Enterprise
Self-serve Vblast is sized for the operator who records their own voice and runs their own campaign. Enterprise is sized for the talent agreement underneath the campaign — where the voice itself is the licensable asset.
Brand-voice licensing structure
The engagement is contracted around the talent or principal — a celebrity, athlete, executive, or chef — with rights, term, and territory negotiated alongside Vblast’s technical delivery. Talent agencies engage us directly.
Dedicated voice director
A Vblast voice director works with the principal on the recording — script, pacing, takes, post-processing — to make the thirty-second greeting sound like the talent at their best. We treat the recording as a brand asset, not a wizard step.
Multi-org / parent-child accounts
One brand, hundreds of campaign instances across products, regions, languages. Parent-org reporting, child-org permissions, centralized voice library. Set up to mirror the way enterprise marketing teams actually work.
White-label dashboard option
Some brand and agency relationships require Vblast to disappear inside the partner experience. White-label dashboards remove all Vblast branding and present the platform as a native asset of the brand or agency.
Unlimited opt-ins, unlimited campaigns
No tier caps. The economics are negotiated separately through the brand-voice license, not through opt-in metering.
Rights management & talent compliance
We track recording rights, term-of-use restrictions, and agency reporting requirements as part of the engagement, so the brand and the talent agency see exactly what was recorded, where it was used, and for how long.
Where Enterprise lives
The face on the box, in the customer’s phone
A brand built around a household name records a thirty-second message that plays the moment a customer picks up the product. Authentic relationship at retail scale, opt-in into ongoing communication, repeat purchase loops measurable per-SKU.
The athlete on the wristband, the cleat, the merch
Sports talent partnerships that historically lived as logo-on-product become voice-on-product. Fans hear the athlete personally welcome them into the relationship, at every retail touchpoint.
The CEO on every product they care about
Founder-led brands where the CEO is the authentic voice of the company. A thirty-second message from the founder on the product, the package, the in-store sign, scaled across every customer interaction.
The chef behind the sauce, the spice, the meal kit
Culinary brand collaborations where the chef’s authority makes the product. Customers scan, hear the chef explain how to use it, press 1 for recipes and the next product. Direct line from chef to home cook.
Multi-talent rosters, single platform
Agencies representing dozens of voices use Vblast Enterprise as the unified delivery layer for every brand-voice deal they broker. One platform, every roster, every brand engagement.
The candidate at every door
Top-of-ticket political campaigns where the candidate’s actual voice on yard signs, mailers, rally backdrops, and digital ads is part of the differentiation strategy. Volume well beyond a single self-serve campaign, with security and compliance requirements that need contracting.
What an Enterprise engagement looks like
Three illustrative shapes an engagement can take. These are composite examples of how a brand-voice deal comes together — every engagement is scoped and priced individually.
National celebrity packaging deal
The setup
A lifestyle brand collaborating with a household-name celebrity across a line of products in national retail. The celebrity is already the face of the line.
Vblast’s role
Records SKU-specific greetings in a single studio session. Each product gets a printed QR Call code. Customers scanning the package hear the celebrity speak directly about that product, press 1, and join an SKU-tagged opt-in list.
Engagement
Licensed on a custom basis, quoted on request and structured around the talent agreement. Includes a dedicated voice director, a white-label dashboard for the brand, multi-org structure across the product line, and talent rights management. ROI is measured against retail conversion lift, not SMS marketing CPM.
Pricing
Quoted on request
Voice direction
Included
White-label dashboard
Included
Rights management
Included
Athlete + brand-voice integration
The setup
An athletic apparel brand partnering with a top-tier athlete on a signature line. The athlete is paid for the endorsement; the brand wants the athlete in the customer relationship beyond the logo.
Vblast’s role
Records greetings keyed to product-launch moments (signature drop, season opener, championship, off-season). QR Call code inside every box. Customers scan, hear the athlete welcome them, press 1, and get personalized drop alerts and exclusive access offers.
Engagement
Licensed on a custom basis, quoted on request. A voice director collaborates with the athlete’s agency on script and delivery. Includes white-label dashboard, multi-region opt-in segmentation, and inbound SMS analytics shared back to brand and agency.
Pricing
Quoted on request
Voice director + agency
Included
Multi-region segmentation
Included
Shared analytics
Included
Talent agency platform deal
The setup
A talent agency representing dozens of celebrities, athletes, chefs, and executives wants Vblast as a unified delivery layer for the brand-voice deals it brokers. The agency builds Vblast directly into talent contracts.
Vblast’s role
Multi-org infrastructure where each talent client has their own Vblast workspace, with agency-level oversight and reporting. White-label dashboard branded as the agency’s. Vblast voice directors work alongside the agency’s production team.
Engagement
A platform engagement, quoted on request. Per-client deals settle inside the platform, so the agency can fold Vblast into the talent packages it brokers and manage every roster from one place.
Pricing
Quoted on request
Workspaces
Per talent client
White-label
Agency-branded
Voice directors
Included
Enterprise FAQ
What's the difference between the self-serve plan and Enterprise?
The self-serve plan ($49/mo per campaign) is for the operator who records their own voice and runs their own QR Call code — live in minutes, no sales cycle. Enterprise is sales-assisted, contract-based, and structured around a talent agreement when the voice itself is the licensable asset. If your campaign is built around a celebrity, athlete, executive, or chef whose name carries the brand value, you’re Enterprise. If you’re recording your own voice, start self-serve.
Do you handle the talent negotiation for us?
No — Vblast doesn’t negotiate the underlying talent deal. We work alongside the brand’s existing agency or legal team. Vblast’s contract sits next to the talent agreement, sized to reflect the value of putting that talent’s voice in customers’ phones at scale.
What does the dedicated voice director do?
Works with your principal (the celebrity, athlete, executive) on the recording itself — script consultation, takes, pacing, post-processing. Our voice directors come from broadcast and audiobook backgrounds. The thirty-second greeting is treated as a brand asset, not a wizard step. We can record on-site at your studio, in our network, or remotely depending on the talent’s preference.
How does white-labeling work?
The Vblast dashboard, opt-in landing pages (if used), and outbound SMS branding are all customizable to match the brand or agency’s identity. End customers and end consumers see your brand, not Vblast. Available on Enterprise tier; structured as part of the deal.
What about rights management for the recordings?
We track recording rights, term-of-use restrictions, and regional or product-line usage as part of the engagement. Talent agencies see usage reports — when the recording was played, on which campaigns, in which regions, for how long. If a contract requires the recording to be retired at end-of-term, we automate that.
Do you have an enterprise security path?
For engagements with formal security requirements, we’ll complete your security questionnaire, share our infrastructure documentation, and sign a DPA. Specific certifications and attestations can be discussed as part of scoping — tell us what your procurement process requires and we’ll work through it.
How is Enterprise priced, and is there a minimum?
Enterprise is quoted on request — sized to the talent involved, the surfaces the voice appears on, the volume you expect, and the rights structure. If you’re a single operator recording your own voice, the self-serve plan ($49/mo) is the right starting point. Enterprise is for engagements built around a licensed voice.
How long does it take to launch an Enterprise engagement?
Contract scoping: 1-2 weeks. Voice direction and recording: 1-2 weeks. Platform setup, white-labeling, multi-org configuration: 1-2 weeks. End-to-end from first conversation to live deployment is typically 4-6 weeks. Vblast’s pre-verified TF pool means there’s no carrier-verification wait at any tier.
How Enterprise is priced
Enterprise engagements are sales-assisted, contract-based, and quoted on request. Pricing is structured around the talent agreement underneath the deal — a brand-voice licensing fee that reflects the value of the principal’s voice as a marketing asset, with optional revenue-share or per-opt-in components on top.
Every engagement is scoped individually, because no two are alike: the price depends on the talent involved, the breadth of the brand integration, and the services provided (voice direction, white-label work, multi-org infrastructure). If you’re recording your own voice rather than licensing someone else’s, the self-serve plan is the right starting point.
The cleanest way to scope a deal is a thirty-minute conversation. We’ll ask who’s voicing it, what surfaces it’s appearing on, what volume you expect, and what the talent or rights structure looks like — and come back with a quote.
Whose voice are you bringing to market?
Tell us the talent, the brand, and the surfaces. We’ll come back with a scope.